Thomas Barta

Thomas is a former partner of McKinsey. He has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Thomas’s path-breaking research includes the world’s largest study, with over 68,000 assessments – on what makes for an impactful customer leader. You might have heard of his new book The 12 Powers of a Marketing Leader (with Patrick Barwise)—highly praised by Marshall Goldsmith, Seth Godin, Sir Martin Sorrell, and many other business leaders around the world (

Thomas challenges Fortune 500 leaders to tackle growth and market disruption in a radically new way. Winning in an age of rapid change isn’t about long strategy documents. It’s about starting the revolution from the inside—by building people who love customers, mobilize peers, build tribes, and inspire change. Customer leaders ask for forgiveness, not permission. 

Executives of the world’s most prominent companies have invited Thomas to inspire their audiences. You’ll find him speaking at events for Adobe, Dow Jones, Financial Times, Google, McKinsey, SAP, Advertising Week, and many others. Thomas’s keynotes are consistently ranked as the best and most inspirational.

Thomas acts as a long-standing leadership dean for McKinsey’s and The Marketing Academy’s CMO Fellowship Programme. A select group of C-suite leaders rely on Thomas as their personal mentor and coach.

Thomas is also a columnist for Marketing Week and Forbes.