Charmaine Crooks

Charmaine is recognized for her expertise in global sports, strategic consulting, media, corporate directorships, professional speaking, and the Olympic Movement.

A Five-time Olympian, Olympic Silver Medalist (LA 84), and eleven-time national champion, she represented Canada in Athletics (400m/800m) from 1980 to 1997 and won gold medals at the Pan American,Commonwealth, World Cup and World Student Games.

She had the honour of being named Flag Bearer at the Opening Ceremonies of the 1996 Olympic Summer Games.

Since 1994, she has been President/Founder of NGU Consultants Inc, a global strategic and marketing consultancy business.

Volunteer member of the Executive Board of the Canadian Olympic Committee (COC) for over twelve years, current Chair of the Awards and Recognition Committee and President of Olympians Canada.

As one of the founding Board members of the 2010 Olympic Winter and Paralympic Winter Games (VANOC), she was the only Board member to have served from the initial Bid phase through to the end of the Games.

There she was on the Governance and Ethics Committee and the Strategic Marketing/Communications Committee.

Charmaine has been an integral part of the international/domestic strategic planning, bidding and final presentations of several major Canadian Bids including VANOC, Toronto 2008 Summer Olympic Bid,

Toronto 2015 Pan/Parapan Am Games Bid and the North American Indigenous Games.

A former elected Member of the (IOC) International Olympic Committee(1996 re-elected IOC Member 2000-2004), she is currently a member of the IOC Press Commission and served as a member of the IOC Athlete’s Commission from 1996 through 2011. She was a founding member of the inaugural IOC Ethics Committee that developed the IOC Code of Ethics.

Other IOC Committees have included IOC Culture and Education Commission, IOC New Media working group and the IOC 2000 Reform Commission that reviewed the structure of the IOC.

As an anti-doping advocate, she was the first Canadian Athlete to serve on the inaugural Board of the World Anti-Doping Agency (WADA) and the Canadian Centre for Ethics in Sport.

A former and founding Board member of Athletes CAN, Elected Vice-President of the World Olympians Association (2007-2011) and inaugural Chair of the Pan American Athletes Commission (2005-2011).

Charmaine has worked extensively as a TV presenter having hosted several national programs and worked as an analyst and producer for a variety of sports and variety programming.

She continues to work on several freelance projects including being the current presenter of the internationally televised “ IAAF World Athletics Gala” in Monaco.

A tireless volunteer and spokesperson for various Canadian and global charities focusing on youth, women, sport and health related matters.

These include the Canadian Heart and Stroke Foundation, the Canucks Autism Network (CAN) and Big Sisters of BC Lower Mainland.

A founding international Board member of the global humanitarian organization Right to Play (2000-2010), she remains as an Honorary Board Member.

Charmaine is currently a global athlete ambassador for Peace and Sport as a “Champion for Peace”.

She has received numerous awards such as the “IOC Women in Sport Trophy” in 2006 for her global contributions to women in sport.

She was the first woman inducted into the University of Texas El Paso Sports Hall of Fame, where she attended on a full Athletic scholarship.

Inducted into the BC Sports Hall of Fame in 2005, the Canadian Athletics Hall of Fame 2012 and was the British Columbia Jack Diamond 2009 “Sports Personality of the Year”.